Yes, “smarketing” is smart marketing, but that’s not the origin of the portmanteau. Coined by HubSpot, it actually refers to the blending of a company’s sales and marketing functions. Also called ...
Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once seen as a niche subject, it’s now hard to find a marketer ...
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