As various groups work to accelerate widespread implementation of addressable television, the targeting method continues to get periodic infusions of supportive findings from “Thinking Inside the Box, ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

For a long time, the advertising industry has gotten good at reaching the right people at the right time. But often, the message isn’t as personalized and targeted as the media placement. GroupM and ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Content Addressable Memory (CAM) is an advanced memory architecture that performs parallel search operations by comparing input data against all stored entries simultaneously, rather than accessing ...

Hogarth has today announced the expansion of its addressable content team with the appointment of Alice Hughes as addressable lead of Hogarth Australia, and the elevation of Blake Moseley to global ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...