Adobe launched Firefly Foundry, partnering with talent agencies, directors, art colleges and production studios to make bespoke AI tools for video creation.

Adobe says that this ensures Firefly Foundry models enable “responsible AI adoption across every stage of production” from ...

Creators are going all-in on generative AI—and so is Adobe. As the developer of the most popular creative software in the world—beloved by photographers, illustrators, filmmakers, and artists ...

Firefly Foundry supports stages of filmmaking, from pre-and on-set production to post production, generating images, video, audio, 3D and vector content.

New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct ...

Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to ...