Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

A new report analyzing local and state purchasing trends found that Washington state governments are spending more money on Amazon than any other state in the study, raising questions about ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Dynamic pricing shows up on retailer shelves that feature digital price tags where the cost of an item can change daily. You might experience surge pricing when you book a car on a rideshare app ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...