When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...

About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV. However, the announcement was followed by inconsistent implementation; for example, ...

Apple has announced that Apple TV+ is no more. The company says that Apple TV+ is being renamed simply “Apple TV” with a “vibrant new identity.” The announcement was made alongside the reveal of the ...

Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+” was as inevitable as Max getting the “HBO” back. First, the news: In its ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...