Surprise rippled across developers as 2025 brought a major Apple pivot. The timing matters because Apple’s move pauses a planned Vision Pro overhaul and redirects ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

See, I'm based in New York, so my best chance of catching the latest Spectrum Front Row in Apple Immersive experience -- which puts you courtside, effectively on the scorer's table -- is by watching a ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

The NBA's Lakers and Bucks faced off in the first game broadcast live on the Apple Vision Pro. The verdict: amazing ...

Apple’s Vision Pro 2, the highly anticipated successor to its first mixed-reality headset, is rumored to debut in late 2025. While the external design and premium price tag are expected to remain ...

Commentary: Live sports are coming to the Vision Pro headset. After my first view courtside, I have mixed feelings.

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

Apple introduced a new version of the Vision Pro with M5 chip this week, and it came with a Dual Knit Band that Apple says is more comfortable to wear for long periods of time. M5 Vision Pro buyers ...