PUT YOUR SHOES ON: Gucci on Wednesday unveiled a new AR-based technology that allows customers to virtually try its Ace sneakers on. Developed in partnership with Belarus-based tech start-up company ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Snap's focus on AR engagement appears to be working for consumers and brands. More than 250 million users have used AR shopping Lenses over 5 billion times since January 2021. For example, after Zenni ...

ARK Survival Ascended's Lost Colony DLC features a ton of new weapons, tools and structures to utilize (Image via Studio Wildcard) The ARK Lost Colony DLC will feature a wealth of new creatures, but ...

When Chiwei Lee joined Meta—then called Facebook—11 years ago, he had a front-row seat to the emerging power of social media. Lee saw the rush of people connecting with old friends and family members ...

Exclusive: Apple's AR executives talk about why iPhones and iPads are transforming into world-mapping, object-scanning tools -- and why that matters more right now than glasses. I started with CNET ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Snap users are already quite familiar with the company’s expertise in AR thanks to Lenses and Filters. Now, the social media company is unveiling AR Enterprise Services (ARES) to offer those tools to ...