Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

The Media Rating Council (MRC) this morning issued a final version of its so-called "Digital Advertising Auction Transparency" standards, effectively ratifying a draft it released in September 2025.

Ad decisioning used to solely happen in ad servers. Then it moved to the browser with the advent of header bidding. Now there is a prototype, Trusted Server, that is attempting to swing ad auctions ...

ALEXANDRIA, Va. — It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you ...

Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ...

Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the ...