As total system complexity grows, so does verification complexity. To speed simulation time and improve functional coverage of the RTL ASIC under test, the transactors used for RTL verification must ...

The primary focus of the Department of Social and Behavioral Sciences is providing students with the tools and resources necessary so their interest in understanding human behavior and passion for the ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Scientific ontologies are systems and/or knowledge structures that specify concepts of science with agreed-upon labels and definitions and provide a framework for complex relationships among the ...

Nielsen [NLSN], the market research giant that has the world's largest consumer neuroscience, a.k.a. neuromarketing, unit, announced a new suite of behavioral science offerings. Nielsen will use its ...

Last week, President Obama signed an executive order officially codifying a new group called the Social and Behavioral Sciences Team. The team has been around for a year, but the announcement gave ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Behavioral science is increasingly being applied outside university laboratories to industry settings, making an impact in the real world. I had the opportunity to interview ten leaders paving the ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Why do illusions feel real? What’s the science behind our decisions? Why is it so irresistible to judge a book by its cover? These are questions many have pondered, or even asked out loud. Often, ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...