For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...

As the pandemic has hit ad budgets, direct sales have become increasingly important for influencers across platforms like YouTube, Instagram, and TikTok looking to diversify their income streams.