A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Customer expectations are higher than ever before. Customers have more choices, are more connected, more social, more mobile and better educated about products and services than at any other time. A ...

To improve retention rates, it is important to go beyond initial standard customer service by proactively building strong relationships. Here are five tips to get started. Customer service is defined ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

The power micro-moments in the customer experience spectrum How to capitalize on micro-moments to improve customer engagement and build strong relationships Hey entrepreneurs! You’re doing everything ...

What does customer engagement look like in today’s world? In this interview, Fierce Pharma poses this question to Jo Ann Saitta, Healthcare Business, Digital Transformation and Operations Global Chief ...

Establishing clear expectations from the outset and consistently delivering superior products and services fosters trust and reliability. Prioritize providing value to clients instead of focusing ...

At our agency, the majority of our requests for proposals (RFPs) come from businesses who are trying to increase or improve upon their outbound marketing efforts, such as search engine optimization ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

As AI becomes more and more commonplace in business, there are some leaders who worry about it replacing the human element of customer service and engagement. Will customers really be happy talking to ...

Facing a possible economic downturn, corporate leaders often implement the strategy that causes the most pain: retrenchment with cuts in key initiatives and staff layoffs. Sometimes this is necessary.

The lack of available new vehicles and higher sticker prices mean consumers are holding on to vehicles longer. This is expected to increase service department business and revenue, which is a silver ...