If you’re building links using the same tactics you were years ago, it’s time to take a fresh look at what actually works today. (Hint: It’s definitely not paid guest posts.) Still chasing link ...

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn ...

This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke.

One of the biggest barriers to acquiring a link, particularly a free link, is skepticism. For example, I recall that one of my campaigns repeatedly received rejections from non-profit type ...