Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Being successful as a sales organization often depends on having capable leaders who can not only drive revenue growth but also recruit, onboard and coach top-performing sales representatives. In ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul ...

Tesla’s mission statement, “accelerating the world’s transition to sustainable energy” not only aligns well with consumers’ view of what they do, it also meets team members’ expectations in terms of ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...