MINNEAPOLIS Caribou Coffee, the nation’s second-largest coffeehouse chain, unveiled Monday a brand makeover and a new line of tea-based lattes. The 17-year-old chain has updated its logo, signage, ...

For Caribou Coffee, taking the long view in its current rebranding efforts meant embracing its original seize-the-day slogan, “Life is short. Stay awake for it.” The Minneapolis-based coffeehouse ...

In a redesign of its logo and brand collateral, Brooklyn Center–based Caribou Coffee holds onto the north-country inspiration of founders John and Kim Puckett (who hatched their business plan on a ...