Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...
In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...
Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...
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