One of the most colorful museums in Chicago is now dubbed the 'best' immersive art experience in the country. Color Factory Chicago, located inside the Willis Tower at 233 S. Wacker, was just voted ...

The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

On August 20, Color Factory, a collaborative interactive exhibit that celebrates color and creativity, debuted 16 vibrant pop-up installations in its gigantic 20,000 square foot space in SoHo’s Hudson ...