So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Before jumping on in we have one question on our minds: what is an optical illusion? Optical illusions are visuals that tend to be deceptive to the eye and brain. This is based on numerous factors ...

A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors.

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

The internet is once again losing its mind over color confusion. Five years ago, people were arguing whether a dress was blue and black or white and gold. Now they’re debating over a different product ...

From the cigar nestled in the brickwork to 'The Dress', many optical illusions have left viewers around the world baffled over the years. But the latest illusion is arguably one of the most bizarre ...

Kate Bacon has a bachelor’s degree in integrative physiology. The science whiz shared that the color cyan is rarely seen because most screens can’t display it. One way to see true cyan is to use the ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

The hue kept changing depending on where on the screen he looked; the line looked purple when he stared right at it but blue when he saw it with his peripheral vision. Schulz-Hildebrandt, a ...

Most optical illusions last for a few fleeting moments when you're staring at the book, screen, or whatever medium the ...

A new video from [Make Anything] shows off a nice combo that has a real visual impact: ambiguous shapes that look different depending on what angle they are viewed at, combined with an unusual ...