S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

Before you even pick who’s watching, Peacock wants brands to say hello. According to The Verge, starting next year, Peacock ...

Following a trend seen on platforms like Prime Video and YouTube, users are now reporting the appearance of pause-screen ads on their Roku devices. A key concern is that these ads are appearing even ...

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

We may earn a commission from links on this page. That's why it's a bit odd to see the company put both its minimalism and fandom at risk by putting ads on its lock screens, via a new "Lock Glimpse" ...

Through the looking glass: It seems as if ads have become an inescapable part of technology. In recent years, they have appeared within full-priced video games and on messaging apps, smart home ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — ...

Turning on your TV and getting hit with an immediate message seems high on the agenda of many digital and streaming platforms' advertising sales efforts. This comes as limited advertising connected TV ...

Audience considers the format ‘unique and novel’ and it fits in ‘seamlessly’ with the viewing experience compared to standard video ads or banner ads Recent campaign data shows home screen ads can ...

PHILADELPHIA, December 16, 2025--(BUSINESS WIRE)--Xumo, a streaming platform joint venture between Comcast and Charter Communications, today released a new report that highlights the power of ...