Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

New AI solution transforms early ideas into consumer-ready product concepts in minutes–powered by proprietary data and generative AI Developed in partnership with leading consumer brands including ...

A proof of concept can be the pathway from idea to product. A POC can help a designer (and manager or investor) know if an idea is profitable. For example, when developing IoT smart devices and ...

Twenty years ago, I was part of a team at a large financial services company building one of the first online wealth-management tools. While it was transformational at the time and really a huge ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...