Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint) models are compared on their ability to predict both aggregate choice shares among the sample and individual ...

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...