Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

The landing page plays a vital role in the digital marketing era. But what page is this and what is so special in it? Basically, it is web-page specially curated to gather information from the person ...

You got online visitors to your website. Now what? Find out how to convert those prospects to buyers with these 10 tips. A conversion email series typically sends recipients to a landing page that ...

Almost every online business’s marketing team works to get people to visit their website, which will turn their interest into a lead, and to then turn that lead into a final sale. This is a simplified ...

"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Every visit to your online store represents a golden opportunity. And while attracting visitors is essential, the true magic happens when those visitors transform into loyal customers. This is where ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...