In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

This bright purple yam is incredibly versatile. Ube is a major vegetable crop in the Philippines. The word ube (pronounced "ooo-bay") comes from the yam's name in Tagalog, the national language of the ...

This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

Ube is becoming increasingly trendy in the U.S., not only for its vivid purple color but for its sweet, slightly nutty flavor that works perfectly in both dessert and savory dishes. But what about ube ...

Add Yahoo as a preferred source to see more of our stories on Google. Ube, a purple yam native to the Philippines, is known for its creamy texture, natural sweetness, and versatility in dessert ...

THE ONLY RULE when making ube halaya in my Filipino family: If you’re snagging a bite, you’d better stir. The bubbling, electric-purple jam must be mixed steadily for nearly an hour on the stovetop.