Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target ...
Are you a print subscriber? Activate your account. By Jeanine Poggi - 5 hours 21 min ago By Jeanine Poggi - 5 hours 30 min ago By Ad Age and Creativity Staff - 5 hours 40 min ago By Jeanine Poggi - 6 ...
As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...
James Schiefer, Founder & CEO of SCS, a global brand transformation agency that uses data science and creativity to help brands perform. It’s no secret that artificial intelligence (AI) is changing ...
Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to amplify creativity. Use technology like generative AI as an asset to expand the impact of marketing projects. Invest in ...
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