Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...

Journal Editorial Report: The week’s best and worst from Kim Strassel, Allysia Finley and Kyle Peterson. It’s harder to tell the difference these days between Republicans and left-wing Democrats. Take ...

Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, which can ...

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WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...