Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...

The long-standing tradition of Panini World Cup stickers is back with less than 100 days to go before the start of Qatar 2022! Here’s what you need to know about this year’s edition. Sticker fans, ...

This is an updated version of a story first published on Nov. 20, 2022. The original video can be viewed here. Before Argentina won the World Cup last fall, before all manner of "Oles" and "Allezs" ...

This is an updated version of a story first published on Nov. 20, 2022. It is said the World Cup unofficially kicks off when the Italian collectable company "Panini" releases its sticker album for the ...

As an exhibition of every Panini World Cup sticker ever issued opens in London, we look around the world where millions of fans are swapping frantically Since 1970 the Italian company Panini has been ...