Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customers tell us what they want with every click, call, trip, interaction and purchase. But too often, we aren’t listening and instead offer the same tired products and solutions our customers have ...