The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Research by CB Insights found that a staggering 70% of tech startups fail. Most don't even get to the second funding round. While a company can fail for a number of reasons, too many fall flat because ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

Everyone wants to be a data-driven company today, and for good reason. We know that data — good, relevant data — is critical for making informed business decisions. In fact, nearly six out of 10 (57%) ...

From Fortune 500 companies to startups, companies that prioritize customer centricity stand out in the market. They understand that customers are more than just revenue sources—they are the foundation ...

Most companies try hard to run their business in a customer-centric way. They strive to provide positive experiences, deliver value, and earn loyalty. However, many struggle to succeed at becoming ...

On a recent flight from Cancun to San Francisco, I had a personal Direct TV, but it wasn’t working. When I asked a flight attendant about it, her first answer was, “I don’t know. I just don’t know. It ...

Toast CMO Kelly Esten says the company prioritizes understanding and engaging with customers by listening to their feedback and allowing them to share their stories. Esten emphasizes that her role as ...

Powering the next chapter of deskless work with a customer‑ and employee‑centric approach. Did you know deskless workers outnumber desk-based workers four-to-one? In fact, 62% of organizations ...

When you are one more newly launched security video camera vendor in the North American market, and one more Chinese manufacturer to boot, there had better be some differentiators separating you from ...

As more business goes digital, B2B companies are adopting B2C-style personalization strategies, and more business buyers expect consumer-style purchasing experiences. However, the requirements and ...