Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support and finance. David Kirkpatrick offers up some ...

HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...

Virtual customer care is more than just remote contact center agents. Virtual care includes the entire relationship life cycle from initial product or service consideration to collaborating on future ...