Few people would be surprised to hear that Wells Fargo 's (NYSE: WFC) fake-account scandal, revealed last year by the Consumer Financial Protection Bureau, negatively impacted the bank's customer ...
Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.
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Pawan Vadapalli is corporate vice president and global head, digital business services of HCLTech. The customer always comes first. But that's not the only important factor in running a successful ...
For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...
As businesses set new goals and standards for themselves in the new year, they should place extra emphasis on retaining customers and acting upon the valuable feedback they receive. Embracing customer ...
Hallowell, Roger. "The Relationships of Customer Satisfaction, Customer Loyalty, and Profitability: An Empirical Study." International Journal of Service Industry Management (fall 1996).
The annual 11.11 Shopping Festival is the world’s biggest shopping extravaganza. Started by Alibaba in 2009, the event has always offered retailers huge revenue and customer growth. In its 14th year, ...
With the economy on shaky ground and unemployment growing, consumers have reined in their spending. This is putting businesses in a tough spot, but marketing experts said fostering customer loyalty ...
In today's economy, customer loyalty is highly sought after. With intense competition among retailers, brands don't want to just retain and reward customers, but also keep their brand relevant and ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
Customer loyalty dropped in the wake of Wells Fargo’s sales scandal last year, but it has since reversed course. Before the scandal came to light last September, Wells Fargo's internal estimate of ...
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