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Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...
Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...
Customers tell us far more about what they think and feel than we might realize. In the new world of data-driven customer experience (CX), there are countless opportunities to get to know your ...
Consider the fate of two companies: Company A and Company B. Both are relatively successful, and both are faced with an extended supply disruption. Company A responds to the shortage by trying to ...
NEW YORK--(BUSINESS WIRE)--The International Customer Management Institute (ICMI), the leading global provider of comprehensive resources for customer management professionals, today announces the CGS ...