Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions. Google is updating its Customer Match policy ...

Google announced that Customer Match is now "widely available" and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to "all policy ...

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $50k threshold for full Customer ...

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart ...