On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Can you get better sales out of all your customer segments— your high rollers, your online shoppers, your multi-buyers and your single-item purchasers? Yes, you can—by taking two steps. First, you ...

SAP SE SAP recently announced the acquisition of Emarsys to augment its offerings under the SAP Customer Experience (CX) portfolio. The terms of the deal have not been disclosed yet by either of the ...

MORRISTOWN, N.J.--(BUSINESS WIRE)--Avaya, a global leader in customer experience and communications solutions, today expanded its commitment to the Avaya Experience Platform™, committing to a single, ...

Data-based Marketing company Stirista has acquired Customer Portfolios, a strategic lifecycle marketing provider. Terms were not disclosed. The acquisition will enhance Stirista’s suite of tools, ...