How do consumers recognize their need for life insurance, shop for it and eventually purchase coverage? The customer journey involves a trip through the Purchase Funnel, according to LIMRA research.

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. This ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Frustration mounts ...