No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

Omnichannel is more than a trend, it is one of the newest and most promising strategies in the pandemic, as it focuses on meeting customer needs through an integrated, simple, efficient and friendly ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Adam Wilkinson is head of technology at Experience Assist. He has extensive experience working with high-profile brands such as Xerox and National Rail, helping them discover how to improve services ...

Numbers show that the likelihood of making a sale to an existing customer is as high as 70%, while the probability of selling to a new client could dip as low as 5%. Those existing customers are also ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

The B2B buying landscape has undergone a dramatic transformation in recent years. Advances in technology and the internet have rendered customers more knowledgeable, necessitating a shift in sales ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Everyone knows great products, solid branding and a thriving corporate culture help a company achieve massive growth. But sometimes the secret to scaling is as simple as being able to pay more than ...

The key to a consumer’s heart involves much more than offering convenience or an appealing product assortment, according to Retail Innovation Conference and Expo keynote speaker Ken Hughes. To really ...