In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Nordstrom is known for its exceptional customer service, and there's one famous story that illustrates its customer-centric ethos and the power of retention. The story involves a customer returning a ...

GM once again leading the U.S. auto industry in customer retention, earning top honors in the 30th annual S&P Global Mobility ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

S&P Global Mobility today announced the winners of its 30th annual Automotive Loyalty Awards, with General Motors and Tesla ...

"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

“When a homeowner knows you care about more than just their money, they’ll be much more likely to stay committed to your company.” Summer months are the peak season in the HVAC world, and it means ...

Social media platforms do more than attract new customers and promote products; they can also play a pivotal role in keeping the customers you already have. A thoughtful social media marketing ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

S&P Global Mobility is sharing the winners of its 30th annual Automotive Loyalty Awards. There are no big surprises with ...

As if car dealers didn’t have enough to worry about between affordability and supply issues and the economic and political climate, they might now be facing a loyalty crisis. Data from VehicleLyfe ...