What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

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The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

Starbucks expects its loyalty program to remain a key growth driver for the rest of the year. The company projects at least a ...

And it’s not the only loyalty program that’s undergone change lately.

CMG refreshes Rewards to convert app-heavy loyalty into in-store repeat traffic; Q1 2026 loyalty hits 32% of sales, and ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access to giveaways, deals and special offers from ...

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.

Petra Automotive Products launched a new awards program, designed to increase retention in sales and service for dealerships nationwide. The company said Petra Advantage Rewards provides dealerships ...