Maruti Suzuki's Partho Banerjee discusses how modern auto buyers, influenced by digital behavior, are shifting from traditional age-based segmentation to mindset-driven engagement, highlighting the ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Last year, American Eagle, a U.S. clothing company, launched an advertising campaign with 84-year-old Martha Stewart. The ...