Lenzing Group has developed a new approach to the textile dyeing process that enhances design possibilities in ready-to-wear and knit clothing while reducing the excessive water and energy use ...

Think about classic blue jeans. The rich color comes from indigo, and it’s so ubiquitous both in fashion and in the American cultural imagination that it’s easy to imagine denim cloth as a naturally ...

Color factors into why consumers decide to purchase new apparel, even for traditionally blue denim. The way brands achieve color is becoming just as important, however. Spring/Summer 2025 fabric ...

Marks the Wrangler brand’s most sustainable line of denim products in its history GREENSBORO, N.C.--(BUSINESS WIRE)--The Wrangler ® brand, part of Kontoor Brands, Inc. (NYSE: KTB), today introduced ...

In celebration of the 50th anniversary of NASA astronauts landing on the moon, Newsweek is spotlighting pioneers in science and technology, highlighting their very own moonshots and how they hope to ...

You’ve read the headlines about how polluting fashion is, how brands have been guilty of greenwashing products in their marketing, and how shoppers are demanding sustainability more than ever. It’s ...

The process clothing companies use now requires petroleum and can cause serious pollution. So Huue is growing bacteria that produce the exact right color, with no toxic chemicals. Of the 4 ...

RAMAT GAN, ISRAEL, May 2, 2024 /EINPresswire.com/ -- Sonovia’s and Pure Denim unveiling it’s first Jeans collection with Sonovia’s sustainable denim dyeing ...

Gap Inc. on Tuesday announced that its Banana Republic brand has partnered with Spanish denim mill Tejidos Royo to use its waterless, indigo foam-dyeing process dubbed Dry Indigo. The process reduces ...

Whenever I am fortunate enough to appear for a fashion sustainability panel, I prefer to give the audience so much more than an environmental awareness lecture. In short, humanity requires ...

Sandrah Carlqvist is the customer experience lead for ASKET. Mary Pierson is the senior vice president of denim for Madewell. While jeans come in all colors, the iconic denim color we all know and ...