Discover how market challengers use strategies like pricing, product differentiation, and innovation to compete with market leaders and change industry dynamics.
An inability to connect with customers is a big part of the problem for companies that find themselves lost in the undifferentiated middle. In a PwC consumer survey (pdf), 73 percent of respondents ...
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Differentiate on social media and win: Why brands must have unique content strategies on platforms like X
Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...
High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...
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