While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format -- addressable TV -- is gaining big buzz at his company -- more so ...

The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a few years ago. But today, we hear a lot of buzz around TV audience ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...

Target Corporation’s TGT digital sales were a bright spot in an otherwise soft first-quarter fiscal 2025, marked by sluggish traffic and a decline in comparable store sales. Digitally originated ...

Cyber warfare and digital defence will be the recipients of a £1bn-plus investment over the coming years to create a Digital Targeting Web (DTW) for frontline troops and a Cyber and Electromagnetic ...