You might think the price tag on your favorite brand of cereal is fixed when you toss it into your cart. Think again. Across ...

Lawmakers are raising concerns about the use of digital technology in grocery stores, saying it could result in "dynamic pricing" or "price discrimination."A letter sent by congresswoman Rashida Tlaib ...

Dynamic pricing has already reshaped how we book airline tickets and hotel rooms. Now, as digital price tags appear on supermarket shelves, some experts are asking whether grocery prices could ever fo ...

New digital price tags allow stores to change prices instantly. While retailers deny they'll use surge pricing, experts ...

Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's reshaping modern retail. While Amazon leads the charge, changing prices as ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Economic forces aside, though, your neighborhood supermarket could be employing a strategy called dynamic pricing that ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data and executed uniformly across all channels — can fall short in meeting ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...