4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

Cognitive dissonance is all around us. Cognitive dissonance is the psychological theory that describes the discomfort that results from holding two or more opposing beliefs, or the conflict between an ...

You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

Not long ago a husband, "Todd", described the violent nature of his wife, "Lynn." For twenty minutes, Todd painfully illustrated instances of regular, severe emotional abuse coupled with occasional ...