Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data and executed uniformly across all channels — can fall short in meeting ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...