Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

In today’s unpredictable market, cost savings are no longer the only or even the primary goal of procurement. Instead, long-term value creation, supply continuity, and risk mitigation are what set ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

Disneyland Paris recently adopted a demand pricing model that rewards visitors who book early and punishes those who wait too long to buy tickets for the European theme park that often serves as a ...

FIFA is planning to sell general sale tickets for the men’s World Cup in 2026 under a dynamic pricing model, a system whereby prices fluctuate based on demand. So far, the only ticket packages ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...