Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and ...
People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...
After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.
There are well over 20,000 to 200,000+ true-crime podcasts in existence, with the industry expanding rapidly due to high demand. As of 2026, the genre has become a top-five podcast category, reaching ...
Covering everything from ancient civilizations to 20th-century war craft, these shows deliver incisive and engaging history lessons. By Emma Dibdin Over the past few years, debates have been waged ...
Lauren is the founder of Tink Media and writes two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. Her podcast discovery podcast is called Feed the Queue. Lauren has been ...
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...
As the new year begins, there’s no better time to set your podcasting goals for success in 2025. Whether you’re a seasoned podcaster or just starting out, these 12 strategic steps will guide you ...