In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...