Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. The current landscape reveals ...

At a lecture during the Thinker’s Sandbox in New Delhi, Sanjeev Sanyal, Principal Economic Adviser, spoke about the importance of feedback and adjustments during policy-making, which should regard the ...

Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.