It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

The NCAA now permits on-field corporate logos, a practice many SEC schools have adopted to generate new revenue. The University of Georgia plans to add sponsor logos to its football field in the ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it. The additions of Humann logos on ...

The playing surface at Sanford will now feature the air line's logo on both 25-yard lines in the southwest and northeast corners of the field. Dooley Field will have a new look starting this Saturday.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...