The tide is turning at Long John’s Silver’s as chicken has claimed the spotlight from fish. The fast-food chain, famous for its seafood, revealed a new logo last week that makes it clear that chicken ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

Long John Silver’s wants customers to know there’s not just fish on its menu — but plenty of chicken, too. The fast-food chain, which specializes in fried seafood, announced in an Oct. 3 press release ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...