A Florida Lottery stand displays its logo in a Pilot Travel Center in Waldo, Fla. on Monday, Feb. 2, 2026.. The flamingo has been a key component of the Florida Lottery's branding since 1988.
As part of the Lottery's 25 th anniversary celebration, Florida's iconic flamingo logo has received a fresh new makeover. The Florida Lottery says the new logo better reflects the excitement of ...